Cold Brew Caffeine Fix

Cold Brew Coffee Maker

Is Cold Brew the answer to the CoolToys Caffeine problem on hot summer days? As you might guess, a web series runs on a lot of caffeine. To solve the plastic water bottle problem, we started using insulated re-usable tumblers and having larger re-fillable water bottles on our shoots. We also switched to boxed and canned water for easier recycling.

The BeachStreetNews side of the office did a cold brew test so it was easy to bring it over to the production side of the office. As you might imagine getting up early for dawn patrol to test surfboard wax replacements or Jeep Headlights takes a lot of caffeine. Admittedly we were a huge consumer of Diet Coke.

A lot of plastic bottles, plastic straws and plastic lids were being wasted. After finding out about the work at 4Ocean, the entire BG family decided to reduce plastic use in all forms. That meant changing how we (ok I) drank Diet Coke.

The first step was to switch to a very large stainless steel insulated tumbler. Next was to stop driving through, and only go to McDonalds that had self serve fountain machines. With the McDonalds app, this made it easier so I am pretty sure I was actually drinking more Diet Coke.

Cold Brew Coffee.  Great for hot days, mellower than iced coffee.

One of our board members, Dr. Goldberg suggested that I switch to coffee for the health benefits. Not having ever been a coffee drinker, I laughed off the suggestion until he brought me a cold brew. Cold brew isn’t iced coffee. It is never heated up so it is less bitter and according so some websites has more anti oxidant properties.

After a week, I was nearly off of Diet Coke and now newly addicted to my Cold Brew caffeine source. The problem as the #RWTH guy is that pre made cold brew coffee came in plastic bottles.

Like a great beer, great cold brew became a home brewing problem. On the BSN side we tested several different cold brew systems and landed on one that I took home.

The only reason this kit didn’t get the CoolToys Approved© stamp is that it breaks easily. It needs a silicone base or to be made out of pyrex glass. If Pyrex makes one, we’ll buy it.

A side benefit at home is the coffee grounds can be spread around my yard and the palm trees seem to like it. The flaw of course is that the remaining acids can burn plants so start out lightly with the grounds. If you have a greenwaste program in your area, that is where the rest of the grounds need to go.

CruToys – Just the Good Stuff!

La Vacharie – Nantes France. That Grill is a CruToy! The V-9 stove at the front door is a CoolToy!

CruToys – Just the Good Stuff, because some things are pretty cool, but our wives like them too. Cru is the French word for “Raw” or “Growth” depending on how you use it. Many people refer to Cru Wines as “Vintage” or “higher quality”.

CruToys are all of that. If it has the raw essence of cool without being trendy, it is on the path to being a CruToy. Yes of course we like wine so you will see a lot of things related to wine and cooking. Some will look great and be epic fails like the Cork Pops wine cork remover. It looked simple but the cheap Chinese plastic eventually. Having your hands covered in black plastic goo when you are serving wine is the fast path to an embarrassing moment. We know because it happened to us.

Classic cars like Scott’s old 1966 Mercedes SL would count as a CruToy. Let’s face it, no one NEEDs a classic sports car, but they are fun and wife approved. Even cheap sports cars like early Porsche Boxters that can be had for half the price of a new Kia, count as CruToys. Yes, many say the Boxter is the “Girls Porsche”, but We’d rather drive a Boxter than a Kia.

Living the CruToys Lifestyle means being engaged with the world, letting go of the trends and finding your own raw essence. There are dozens of self help books that talk about building a brand. Inside all of us we have a raw personality, which when unfiltered by political correctness, is our true self. For CoolToys host Scott, his brand is CoolToys with a little Cru on the side.

Look for videos coming soon. Buy Your Swag Now!